#felix
More than visible at first glance
Logos are functional art. But how do you create such a small piece of art? The development process of an identity.
Dec. 30, 2019 | Felix Kuchar
designbrandingfelix
Construction and Evaluation
How can a logo be constructed? On the basis of which criteria can it be evaluated eventually? Insights into the work of an art director.
Dec. 6, 2019 | Felix Kuchar
designfelix
A Logo is not a Brand
What is a brand? And why do we need it, after all? How is a name conceived? How did we come up with the name Puzzle?
Nov. 25, 2019 | Felix Kuchar
designbrandingfelix
From great art to minimalism
How cash has obsolesced itself, due to its characteristics, over the course of my growing up to today