Felix Kuchar

Design and Marketing

Evolution of the Puzzle Logo

More than visible at first glance

Logos are functional art. But how do you create such a small piece of art? The development process of an identity.

Dec. 30, 2019 | Felix Kuchar
First Apple Logo from 1977

Construction and Evaluation

How can a logo be constructed? On the basis of which criteria can it be evaluated eventually? Insights into the work of an art director.

Dec. 6, 2019 | Felix Kuchar

A Logo is not a Brand

What is a brand? And why do we need it, after all? How is a name conceived? How did we come up with the name Puzzle?

Nov. 25, 2019 | Felix Kuchar
Our decisions are still made instinctively even on digital questions

From great art to minimalism

How cash has obsolesced itself, due to its characteristics, over the course of my growing up to today

Oct. 21, 2019 | Felix Kuchar