Evolution of the Puzzle Logo

More than visible at first glance

Logos are functional art. But how do you create such a small piece of art? The development process of an identity.

Dec. 30, 2019 | Felix Kuchar
First Apple Logo from 1977

Construction and Evaluation

How can a logo be constructed? On the basis of which criteria can it be evaluated eventually? Insights into the work of an art director.

Dec. 6, 2019 | Felix Kuchar

A Logo is not a Brand

What is a brand? And why do we need it, after all? How is a name conceived? How did we come up with the name Puzzle?

Nov. 25, 2019 | Felix Kuchar