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More than visible at first glance
Logos are functional art. But how do you create such a small piece of art? The development process of an identity.
Dec. 30, 2019 | Felix Kuchar
designbrandingfelix
Construction and Evaluation
How can a logo be constructed? On the basis of which criteria can it be evaluated eventually? Insights into the work of an art director.
Dec. 6, 2019 | Felix Kuchar
designfelix
A Logo is not a Brand
What is a brand? And why do we need it, after all? How is a name conceived? How did we come up with the name Puzzle?
Nov. 25, 2019 | Felix Kuchar
designbrandingfelix
Cashless: we won’t make it that way
To overcome the fear of living without cash, it won’t be enough to refer to the disadvantages of cash and to the advantages of digitalization. Instead, we should take the fears seriously and develop respective solutions.
Nov. 18, 2019 | Bernhard Kauer
cashlessfutureopinionbernhard
Data as the new oil?
Why we do not only have to develop alternatives to oil.
Nov. 8, 2019 | Bernhard Kauer
opinionbernhard
Blockchain not suitable for payments
Why are crypto currencies no alternative to cash, so far? The main reasons include scalability, volatility, speed and price.